Effective: October 2020

Revised: September 2025

Southern Land Company, LLC, our affiliates, and those agents we use to provide services on our behalf (collectively referred to herein as “SLC”, “we,” or “us”) are sensitive to the confidentiality of your personal information and have created this Privacy Notice (“Notice”) to demonstrate our commitment to privacy. This Notice informs you of how we protect and use the personal information that you provide to us when using our website (http://southernland.com/) and all other websites developed, owned, or maintained by SLC (collectively, the “Website”). By visiting the Website, or otherwise interacting with us using electronic means, you consent to and accept this Notice.

Our Website is controlled, operated, and administered by SLC from its offices within the United States. If you are accessing our Website from a location outside of the United States, you acknowledge and consent to the collection, storage, processing, and transfer of your personal information to our facilities in the United States and to those third parties with whom we share such information as described in this Notice.

INFORMATION WE COLLECT

We may collect any and all information you provide or that we obtain through your use of the Site, including but not limited to personal identifiers, contact details, property interests, browsing activity, geolocation data, device information, financial details, and any other data relevant to improving, marketing, or securing our residential property offerings.

SLC collects the following types of personal information (“Personal Information”) through your interaction with this Website:

INFORMATION YOU PROVIDE

We collect Personal Information if you choose to engage in certain activities on our Website such as:

• Asking Us to Contact You.  If you request that we contact you by completing our Contact form you will be asked to provide your name, e-mail address, and a message.
• Social Media.  If you interact with our Website by sharing on a social media platform, we may collect the information that you post. Please note that your comments will also be visible to the public, so you should never share Personal Information that you would like to keep private.
• E-mail.  If you send us e-mail, we will collect your e-mail address and any information that you provide in the e-mail.
• Blog.  If you interact with our blog by sharing a blog post on a social media platform, we may collect the information that you post. If you post a comment to the blog, we may collect that information as well as your name, email address, and website. Please note that your comments will be visible to the public, so you should never share Personal Information that you would like to keep private.

INFORMATION AUTOMATICALLY COLLECTED

We may automatically collect the following types of Personal Information as you use our Website:

• Usage Information. Which pages on our Website you access, the frequency of access, what you click on while on our Website, and when you accessed the Website.
• Location Information. Information about your location, which may be determined through your IP address.
• Device Information. Information about the device you are using, such as hardware model, operating system, browser, and IP address.
• Mobile Device Information. In addition to the Device Information listed above, when you access our Website via a browser on your mobile device, we collect mobile network information, including telephone number, the unique device identifier assigned to that device, mobile carrier, operating system, and other device attributes.

THIRD PARTY INFORMATION

We may receive certain Personal Information about you from third parties. For example, a user may provide information on your behalf when completing the Contact form. If you submit any Personal Information about another individual to our Website, you are responsible for making sure that you have the authority to do so and to allow us to use their Personal Information in accordance with this Notice.

We may share your information with affiliates, partners, service providers, advertisers, developers, brokers, contractors, and governmental authorities, both domestically and internationally, at our sole discretion. By using the Site, you consent to such disclosures and waive any objection to cross-border transfers or use for marketing and property sales purposes.

COOKIES AND OTHER TRACKING TECHNOLOGIES

“Cookies” are small pieces of information that are stored by your web browser software on your computer’s hard drive or temporarily in your computer’s memory. We place and store Internet cookies on your hard drive to enable us to personalize your viewing experience. The Site uses Cookies and similar tracking technologies, including third-party advertising and analytics cookies. You may opt out or adjust preferences via your browser settings, though doing so may affect your experience.

GOOGLE ANALYTICS

This Website uses Google Analytics to collect data activity. Google Analytics may be used for display advertising. Visitors can control the information provided to Google and opt out of certain ads provided by Google by using one of the methods set out here or use the Google Analytics opt out browser add-on available here. Visitors can also opt-out of Google Analytics for display advertising and customize Google Display Network ads by changing the ad settings here. 

HOW WE USE YOUR INFORMATION

SLC uses Personal Information we collect in aggregated or unaggregated form to:

• Respond to your queries
• Send you e-mail alerts and updates or other marketing information for various properties, projects or opportunities, or related information
• Provide you with information about SLC and about our projects and services, as well as the projects and services of others
• Communicate with you about our Website or to inform you of any changes to our Website
• Provide support
• Maintain and improve our Website
• Defend our legal rights and the rights of others
• Efficiently maintain our business
• Comply with applicable law

HOW WE SHARE YOUR INFORMATION

We may disclose your Personal Information to our affiliates (i.e., companies that we own, we are owned by, or we are under common ownership with), to consultants, and to other third parties with whom we have a business relationship. We may also disclose your Personal Information to third parties as we deem necessary or desirable to provide products and services that you have requested. Your Personal Information may also be disclosed to third parties on an aggregate basis and in a manner that does not reveal the personal identity of you or your business. We may also disclose your Personal Information as we believe is reasonably necessary to comply with law, regulation or other governmental authority. Finally, we may disclose your Personal Information upon a transfer or sale to another entity of all or a portion of our assets to which this Notice relates, or upon any other company reorganization.

Unless otherwise required by law, SLC treats Personal Information as non-confidential and non-proprietary. If SLC is required by law to treat any of the Personal Information as confidential, we restrict access to the Personal Information to our employees and third parties who have a reasonable need to know that information and we maintain electronic safeguards to guard your Personal Information. We do not guarantee that these procedural safeguards will be effective in all circumstances. While we employ reasonable safeguards, you acknowledge that no website or online platform can guarantee complete security. You assume all risks associated with the transmission of your information to and from the Site. Southern Land disclaims liability for any unauthorized access, disclosure, or misuse of your information outside its reasonable control. If you believe the security of any information or data you have shared with us has been compromised, please contact us at [email protected].

LINKS TO OTHER WEBSITES

The Website may provide you with links, through advertisements or otherwise, to other websites including various social media platforms. This Notice does not apply to any information that you may provide to third parties, such as through other websites linked to this Website. SLC is not responsible for those websites and cannot control the content of what is offered on those websites, or on links from those websites, or the privacy policy or data security, if any, of those websites. The inclusion of a link to a third-party’s website on this Website does not imply endorsement of such website by SLC. While we employ reasonable safeguards, you acknowledge that clicking any links on the Site is at your own risk. You assume all risks associated with the transmission of your information to and from the Site or any website to which you use via a link from the Site. Southern Land disclaims liability for any unauthorized access, disclosure, or misuse of your information by any website linked to the Site. “DO NOT TRACK” DISCLOSURE

This Website does not monitor or identify “do not track signals” from your computer, and such signals will not impact the operation of this Website.

SECURITY OF YOUR INFORMATION

We maintain certain reasonable security measures to help protect the confidentiality, security and integrity of electronic Personal Information stored on our systems. No computer system is completely secure, however, and, while the measures we implement are intended to reduce the likelihood of security problems, there is no warranty or guarantee that our standard security measures will prevent access to your Personal Information.

YOUR CHOICES

If you do not wish to receive communications from SLC regarding offers or other third-party products and services, you may opt out of receiving such communications (by e-mailing or writing to SLC as provided in the “Contact Us” section below; or in the event that you receive an e-mail from SLC regarding such matters, you may simply reply to the e-mail in question and request that you receive no further correspondence from SLC regarding such matters.) You may also follow this procedure to change or update information you have previously provided to SLC at any time.

Your election not to receive promotional and marketing correspondence from us will not: (a) preclude us from corresponding with you, by e-mail or otherwise, regarding your existing or past relationship with us, nor (b) preclude us, including our employees, contractors, agents and other representatives, from accessing and viewing your Personal Information in the course of maintaining and improving the Website.

CONSUMER RIGHTS

You may have rights under applicable privacy laws, including the right to know what personal information we collect, use, disclose, or sell; the right to request deletion or correction; the right to opt-out of the sale or sharing of personal information; the right to limit use of sensitive personal information; and the right to non-discrimination for exercising your rights.

SENSITIVE PERSONAL INFORMATION

We do not knowingly collect categories such as government ID numbers, biometric information, precise geolocation, racial/ethnic data, or other legally defined sensitive personal information, unless explicitly provided by you and/or necessary for our services.

DATA RETENTION

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer period is required by law. Criteria of data retained include the nature of the data, contractual obligations, and legal retention requirements.

INTERNATIONAL TRANSFERS

If you access the Site from outside the United States, your information may be transferred and processed in the U.S. We rely on Standard Contractual Clauses and other lawful mechanisms for such transfers.

USER WAIVER

By using the Site, you waive any class action rights and agree that any disputes must be pursued on an individual basis only.

TERMS OF USE

Please take the time to read our (“Terms of Use”), including the limitations on damages and application of the law of the State of Tennessee. The Terms of Use govern our interactions as a legal contract, and we welcome and encourage the time you spend becoming familiar with those legal terms as much as we welcome the time you spend on our Website and your support of SLC.

THE WEBSITE AND CHILDREN

This Website is not directed to children. We do not knowingly collect information from children under the age of 18 on the Website. If you are under the age of 18, please do not provide any Personal Information to us.

USER RESPONSIBILITY

Users are solely responsible for ensuring the accuracy of the information they provide. Southern Land is not liable for reliance on inaccurate or incomplete data provided by users.

CHANGES TO THIS NOTICE 

This Notice is effective at the time of publishing but is subject to change. SLC reserves the right, in its sole discretion, to revise this Notice at any time by updating this posting and setting forth the date on which the update was made. Your use of this Website indicates your acceptance of the latest version of this Notice.

CONTACT US 

If you have any questions about this Notice or wish to contact SLC in connection with any information contained in this Notice, please write to:

3990 Hillsboro Pike, Suite 400
Nashville, TN 37215
[email protected]